We bring learning to life
Eduarise makes physical AR toys that bring the world to life for kids aged 4 and up. Scan a real map, and countries pop up in 3D.
Our Mission
To democratize access to quality education using augmented reality technology. We create innovative learning tools that make complex concepts simple, engaging, and memorable for students of all ages.
Our Vision
To become the world's leading platform for AR-enhanced education, where every student has access to immersive learning experiences that inspire curiosity, foster creativity, and build the skills needed for tomorrow's world.
What We Stand For
Our core values guide everything we do
Innovation First
We use AR to make learning feel real, not like another app or worksheet.
Education for All
We keep our products fun, clear, and within reach for families and schools.
Learning Through Play
Kids remember more when they explore, so we turn play into real progress.
Global Impact
We start at home in Pakistan and design for curious kids everywhere.
Who trusts Eduarise
Eduarise is trusted by parents and families for at-home learning, adopted by schools, and available through retail partners.
- Parents & families across Pakistan
- Green Island Trust School (visit) Artes School (visit)
- Retail partners: Junior Legends and Variety Centre
Our Story
Eduarise started with a simple observation: flat pages don't always spark curiosity. We wanted learning to feel more real, more interactive, and easier to explore.
In 2024, our founders began building learning experiences powered by augmented reality. Over time, that focus evolved into what we build today: physical AR educational toys designed for homes first, and trusted by schools.
Our flagship product is the AR World Map: a physical world map paired with a free app that brings countries, landmarks, and fun facts to life. Companion AI helps kids ask questions as they explore, so learning can happen independently.
We're continuing to build more AR toys and learning experiences, grounded in real play, clear outcomes, and products families can use again and again.
Our approach is grounded in peer-reviewed research on how augmented reality improves engagement and retention for young learners. Read the research.
Why Choose Eduarise?
Here's what sets us apart
Made for learning
AR and AI built to teach, not just to entertain.
Designed for kids
Friendly, simple design that makes learning feel like play.
Backed by educators
Content shaped with teachers to support classroom learning.
Real human support
A friendly team on WhatsApp and email when you need us.
Gets better over time
Free app updates keep adding new content and features.
Fair pricing
Quality learning tools priced for real families.
Ready to bring learning to life?
Explore our AR toys, or talk to us about your home or school.
Meet the people behind Eduarise
A team of educators, engineers and creators building AR learning for kids.
Hasnain Ali Poonja
Head of Product
Murtaza Muhammad Ali
Chief Marketing Officer
Muhammad Mehdi
Account Management & Customer Success
Raza Ali Poonja
Head of Development
Hassan Raza Hemani
Educational Toy Specialist
Mehdi Raza
Educational Toys & EdTech Specialist
Muhammad Irteza
Brand & 3D Designer
Muhammad Mazhar
Unity Developer
Muhammad Zakir
Marketing Specialist
Wasi Abbas
Supply Chain Lead
Incubated & Backed By
Eduarise completed the XSeed Incubation Program, an INSEAD-designed program run by LMKT at the National Incubation Center Karachi and backed by Ignite and the Ministry of IT & Telecom.